SC Johnson
Touch-Up Cleaner
Johnson Health Tech.
Ascent Trainer
Universal Console
T7xe Treadmill
G3 Functional Trainer
Product Visualizations
Master Lock
1523 Sport Lock
Steelcor Bungee
Python Lock
Concepts / Competitions
TK teapot
Wake Alarm Clock
Generative Modeling

Steelcor Bungee, 2003
Master Lock

At the heart of the Master Lock Steelcor bungee was a simple observation: bungees are horrible to use. Actually, the key take away from user ethnography was that the traditional bungee hook bent in front of the cord end blocked much of the hook opening. The solution was obvious: turn the hook around.

This simple modification gave direction to the rest of the design. Small changes drove the design and were implemented throughout to promote ease of use: Bungee lengths are printed on the hooks, ridges and elastomer promote grip along with large flat surfaces. These minor improvements add up to created a vastly richer experience for the user.