SC Johnson
Touch-Up Cleaner
Johnson Health Tech.
Ascent Trainer
KRANKcycle
Universal Console
T7xe Treadmill
G3 Functional Trainer
Product Visualizations
Master Lock
1523 Sport Lock
Steelcor Bungee
Python Lock
Concepts / Competitions
TK teapot
Wake Alarm Clock
Generative Modeling

1523 Sport Lock, 2003
Master Lock


The 1523 sport lock updated a long-standing Master Lock product. Consumers liked the 1523's easily personalized combination, but the styling had remained unaddressed since the product's introduction a decade earlier and it needed a facelift to compete in middle and high school markets.

The updated 1523 retained all internal components while updating and refreshing the lock's appeal.

The changes were introduced for back-to-school 2004 and increased the product's sales by 50% that year.